We connect great people and extraordinary ideas.

The Arts Firm provides a range of experts and associates who work remotely and adapt quickly with curiosity, open minds and sincere interest in providing the support artists and content creators need to connect with audiences of tomorrow. We help ambitious organizations reflect and strengthen our communities. We are committed to mentor and develop the next generation of artists and creative leaders.

Associates and EXPERTS (2019)

We are a loose association of independent contractors, sometimes working with each other, sometimes working well with others. If a new project requires expertise we don’t have, one of us will know who to call.


Erika Beatty (founder, producer, project lead)

I produce projects, manage change, and guide creative organizations.

I am known for strategic integration of new ideas and technology, creating collaborative partnerships and teams that excel, and developing organizations with good governance, sound strategy and sustainable finances. Following a 20 year career as chief executive of Canadian symphony orchestras (and thanks to a Canada Council for the Arts John Hobday Award) I shifted to supporting content creation and the creative industries. Clients have included Anhinga Films ("GreenRights"), Handful of Films, and Screen Nova Scotia, who I led through an ambitious process that resulted in the creation of a new, member-driven provincial film commission. I have national non-profit board experience and have represented clients at international markets and events and look forward to continuing to work with interesting people, solving challenging problems, and building creative opportunities.


Ian Dean MBE (music producer and composer, musician and sound artist)

Ian provides music productions services as Music Producer (orchestral, contemporary classical, jazz and World Music), Composer/Sound Creator (film scores, electronic score, soundscapes) and Recording Engineer (music studio orchestral, location audio, ambisonics). Ian has worked in many genres as producer, arranger, conductor and production management with iconic classical and world popular artists including Mark Knopfler, Hayley Westenra, Sir George Martin, percussionist Dame Evelyn Glennie, Sir Paul McCartney, Doc Rossi, Skaila Kanga, Courtney Pine, Bheki Mseleku, John Otway, Pat Crumly, FunKing Poets.

Current collaborations include: Canadian composer Richard Gibson, Porto-based band and orchestral musicians, documentary feature film score, live and recorded sound installations at CERN, installations with artist Othello De’Souza Hartley in London and Rome, with New York artist Adam Marelli in New York and Italy, with a Venice-based contemporary dance company.

As a music producer and contractor Ian has a network of experience in studio logistics and planning recording sessions in key locations in Europe, with local musicians and orchestras, including: London, Athens, Rome, Venice, Budapest, Czech Republic, Paris and Vienna. 

In June 2017 Ian was awarded an MBE for services to music by HM Queen Elizabeth II.


Brittany Kerr MBA (producer / production accountant)

I am a Halifax-based production professional, accountant, and creative industries consultant. I hold a Master of Business Administration (MBA) from Dalhousie University and thrive in the areas where art and commerce connect.

Coming from a background in public accounting and commercial banking, I embraced my business acumen and financial training, stepping out in the entertainment industry as the production accountant on the 2016 feature film, Werewolf. Continuing on to more creative endeavours, I then worked for two years as the Director of Development for Holdfast Pictures in Halifax, N.S.

Currently I am developing a number of projects as a producer through my production company, Brass Door Productions Inc. I continue to provide production services in both accounting and production management, and am engaged as a consultant for The Link Performing Arts Centre, a project set to create an 84,000 ft² arts and entertainment hub in the heart of downtown Halifax, Nova Scotia, on the east coast of Canada.


Laurie Gelfand (business affairs and legal counsel)

Though I maintain a corporate/commercial clientele, I have developed an expertise in the entertainment industry with a focus on the music business. Clients include singers, songwriters, performing artists, record labels, music managers, publicists, and producers. I regularly conclude international music licensing and distribution agreements in all major music territories. This has allowed me to work on projects involving all the major labels and many big names, including Nickelback, Rush, Paul McCartney, Tom Petty, Alter Bridge, Steve Miller and Kenny Chesney. New and established music clients include Canadians Holly Cole, Big Wreck, Michael Kaeshammer, Kim Mitchell, Steven Page and Teenage Head as well as American Hip Hop icon, Raekwon.

When the opportunity came to step into a management role with Natalie MacMaster and Donnell Leahy it was exactly what I was looking for – to go back to my roots in the live music industry. I continue to maintain my legal practice while overseeing the busy recording and touring career for these iconic Canadian artists, which includes two album releases in two years and over 100 live performance dates each year.


Michelle McIver (digital media producer / consultant)

I have spent nearly two decades helping clients embrace digital technologies to engage their audiences. This has included collaborating on the creation of games, mobile apps, YouTube content, social media content, Facebook apps, websites, and advertising/contesting campaigns for clients across various sectors.

As an independent producer, I work with production studio clients and broadcasters to create compelling digital experiences for their series, with a focus on audience engagement and discoverability. With roots in economic development, I have a passion for being involved in initiatives that support entrepreneurs in the creative industries. I am working with the Toronto YouTube Creator Space to lead an educational program designed to help creators write competitive funding applications. I am an ongoing consultant to OnScreen Manitoba, working on various projects including member consultations and their Content Creator Toolkit. I am also part of the consulting team engaged to research and provide recommendations for the City of Mississauga’s Creative Industries Strategy.


Michael Morreale (digital content producer & project manager)

I’m an award-winning digital content producer and strategist with ten years of experience in arts, tech, and media. I use digital media, including video and podcasts, to tell engaging stories meant for sharing. Recently I’ve explored opera in VR, recorded “O Canada” in 12 languages, built a music e-learning platform for elementary school teachers, and co-delivered a keynote on digital strategy for freelance musicians.

I’ve worked through digital transformations the Toronto Symphony Orchestra, CBC Music, CBC Radio 2 and CFRC-FM. I’ve been on faculty at The Banff Centre for Arts and Creativity and served on juries for the JUNO Awards, FACTOR, and East Coast Music Awards. I have recently competed a research study on livestreaming for Toronto’s Against the Grain Theatre. I hold a Bachelor of Music from Queen’s University. This is where you can watch, listen, and read just some of my work.


Olga Mychajluk (artistic advisor, programmer and creative director)

I am passionately driven to connect creative thinkers - whether you are an artist, a scientist or an administrators I help you acknowledge your true path and encourage you to see possibility where others see only obstacles.

I am currently the Head of Artistic Planning for the Kitchener-Waterloo Symphony Orchestra. I was also a Creative Director for G. Schirmer (NY), Artistic Administration for the Toronto Symphony Orchestra and led the Massey Hall New Music Festival. I am available through The Arts Firm’s Sounding Board to advise clients and am an Instant Entourage advisor for Handful of Films’ Equus: In Concert.

Megan Wennberg.jpg

Megan Wennberg (writer / director / story editor)

I am a writer, director and story editor based in Dartmouth, Nova Scotia. I work in both fiction and documentary, and my work has screened at festivals around the world and been broadcast on CBC, The Comedy Network and The Documentary Channel. I have a Bachelor of Fine Arts, a Bachelor of Journalism, and I am a screenwriting alumni of the Canadian Film Centre. My feature comedy script The Pink Ladies won the Inspired Script Award at the Atlantic Film Festival, and my first documentary feature film Drag Kids is premiered at Hot Docs 2019, and at FIN (Atlantic International Film Festival).

  • Winner of 2019 Best Canadian Feature, Inside Out LGBT Film Festival

  • Winner of 2019 Youth Jury Award, Bergen International Film Festival


Lucy White (project lead and non-profit interim leadership)

I am a skilled cultural executive with a strategic, creative, and collaborative approach that achieves superior results for my clients. I am known for outstanding analytical, communication and relationship building skills that I bring to my assignments as interim executive director for non-profit organizations and when consulting. As a principle with The Osborne Group, my work has focused primarily in strategic planning, governance, organization and membership development and facilitation of small and large groups. Recent arts and culture clients include Royal Academy of Dance Canada,  ArtsBuild Ontario, Toronto Arts Council and Toronto Arts Foundation, Artist Run Centres and Collectives of Ontario (ARCCO), Opera.ca, and REEL Canada.

Before moving to consulting, I was executive director of a charitable social enterprise in the mental health sector and of a national arts service organization for theatre companies, as well as associate director of a national copyright management organization. I have served in a voluntary capacity as President of the Board of Theatre Smith-Gilmour, Secretary of the Board of Arts Consultants Canada and Treasurer of Art of Time Ensemble. I was a founder of the Canadian Arts Coalition and the Performing Arts Alliance, served on the National Steering Committee for Culture Days, was a Director of the Cultural Human Resources Council and sat on the Advisory Committee of Artsbuild Ontario.